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Drupal for Higher Ed: Reflections from the Fall 2016 Intern Team

For the past four months we’ve been working at Sanmita as marketing interns. In the second half of our internship, we focused exclusively on building Sanmita’s sister brand, DrupalAnswers. Over the course of our internship we have gained experience in market research, higher education website audits, video marketing, the creation of social media and blog posts, and content curation.

We also learned how to create an integrated content strategy across different platforms. Throughout the entire experience, we worked as a team to complete tasks and brainstorm strategy, which we believe led us to produce even greater results than we would have alone.

When we started this internship we had basic understanding of what exactly web development involves. We understood there were multiple facets to the development process but our grasp of the topic was limited to design and the aesthetic aspect of a site. Throughout our internship, we gained a fuller understanding of what truly encompasses web development.

We now know the importance of the discovery process and why research is a vital part of a website’s strategy and creation. For instance, conducting proper research influences the development of information architecture, which plays a major role in determining the success and organization of a site. As we completed audits of college websites, we also learned several other aspects that contribute to a site’s success, including accessibility, page speed, mobile-friendliness, and how easy it is to navigate through the website’s content. One of our favorite quotes found during our research sums up what we learned perfectly:

“Pretty things can be useless, and ugly things can be useful. Beauty and quality are not always related.” ― Abby Covert, How to Make Sense of Any Mess: Information Architecture for Everybody

Essentially, good design rests upon a solid foundation.

Since our company focuses on higher education institutions, we spent a lot of time researching best practices for mission critical sites. Without a doubt, we agree that Drupal is the best CMS for higher education. Drupal is powerful, flexible, and is built to handle the complexity of a higher education site– even the White House chooses Drupal as their go-to CMS. As we’ve learned, Drupal is the best option when stability and scalability are vital to the project, or if it requires close attention to detail and unique customization. An added benefit of Drupal is that most of their extensions and ways to customize the site are free of charge – perfect for higher ed institutions that might be working on a tight budget.

Now with just a week left in our internship, we feel that we have gained experiences that we can apply in the future. One of our favorite parts of the internship was having the opportunity to work on the company’s integrated online marketing strategy. We strategized and executed ways to drive traffic to the website and blog posts through social media, demonstrating the importance of consistent messaging across all platforms. Another aspect of this internship that we were thankful for was being able to see the full lifecycle of the projects we worked on. We were involved in each step of the way, from start to finish. This was a unique experience that we have not received elsewhere. Overall, the skills and experiences we have had working at Sanmita are invaluable to us and will affect the way we will grow as marketers.

 

 

The Secrets of Organizing Your Higher Ed Site, Part 1 of 5: Inventory

In the modern information age, we’re all experiencing information, or cognitive overload. The sheer volume of information we’re exposed to and the frequency with which it arises can be an issue, but researchers tend to agree that it’s not the volume of information; it’s how it’s organized that’s the problem.

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What You Need to Know About Information Architecture

One of the biggest mistakes we see people make when it comes to their websites is not prioritizing information architecture. While the design aspects of a website are fun, glamorous, and ultimately vital to the success of your site, it’s important that you don’t jump straight to the design and forgo the important process of building a solid information architecture and understanding the purpose behind your site and its content.

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Improving Website Performance: A Site Manager’s Guide to Minimizing Downtime

Higher education institutions often have large, complex websites that cater to many audiences who depend on their successful performance: Faculty, students, prospective students, parents and the higher education community at large.

The importance of your institution’s website cannot be understated. The web is now mission-critical, meaning that if your web presence fails, your business operations suffer as well. For this reason, any downtime is an unwelcome hassle for anyone charged with managing the website.

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How to Select the Right Web Design Firm

You have a lot of choices when it comes to choosing a partner agency for your web design or development project. Here are some things to consider before making your selection:

 

What are their core services?

An agency that has the ability to complete all aspects of your project is going to be more qualified to give you the best solutions and the results you want.

  • Do they offer comprehensive design, development and support services that are up to industry standards?
  • Have they had experience with web projects that require complex problem solving or customization skills and advanced coding capabilities?
  • Are they able to develop mobile applications that are consistent with your other marketing platforms?

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5 Tips for Collecting Feedback on your New Website or Feature

DO Start early

Ideally, feedback should be part of your production plan from the very beginning when you’re looking to release a new website or feature. It’s not only a useful marketing activity to manage your online reputation, but it also may help you find the areas of your business that need improvement. The earlier you ask for feedback, the easier it will be to correct any problems that exist. You can monitor activities manually, or use an all-in-one monitoring service such as Sysomos or Brandwatch.

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Designing for the Best Possible Mobile Experience

Image via Unsplash

In recent years, desktop Internet usage has fallen while mobile usage has increased. Last year, Google confirmed that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” If you think the Internet is big, mobile is 10x bigger. Did you know that Google won’t show your website in mobile searches if it isn’t mobile-friendly? But, what does “mobile-friendly” actually mean. In this post, we’ll take a closer look at how to design for the best possible mobile user experience of your site

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Website Accessibility: What You Should Know

The average adult spends nearly 20 hours per week on the Internet

The accessible web means that people with disabilities can perceive, understand, navigate, interact with, and contribute to the web. This encompasses all disabilities that affect access to the Web, including visual, auditory, physical, speech, cognitive and neurological disabilities. But web accessibility also benefits others, not just those with disabilities, including people with “temporary” disabilities such as a broken arm, older people with changing abilities due to aging.

The Americans with Disabilities Act (ADA) was enacted in 1990. Its effects are visible in nearly every public space in the form of disabled parking, ramps as alternatives to stairs, Braille signage, and more. Although the need to provide disabled people with reasonable accommodations has been a civil rights issue for decades, one important public space – the Internet – has been largely overlooked up until now.

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Inspiring Students to Achieve Education Beyond High School

As education becomes more of a necessity for the future workforce, educators and parents are constantly looking for new ways to encourage and motivate students to achieve more academically. However, they often overlook the primary ways to get students to be motivated and inspired to achieve higher education. Often the solution is to set academic standards higher for students but what might actually help students is to communicate with them on platforms that they are already using and encourage them to pursue careers in creating digital content. According to the latest earning and unemployment data, those who earn higher education still on average earn more than those with just a high school diploma and unemployment rates reduce the higher the degree. Here are four simple ways to incorporate the web and social media into your institution to help motivate and inspire students to achieve higher academically:

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