How to Select the Right Web Design Firm

You have a lot of choices when it comes to choosing a partner agency for your web design or development project. Here are some things to consider before making your selection:

 

What are their core services?

An agency that has the ability to complete all aspects of your project is going to be more qualified to give you the best solutions and the results you want.

  • Do they offer comprehensive design, development and support services that are up to industry standards?
  • Have they had experience with web projects that require complex problem solving or customization skills and advanced coding capabilities?
  • Are they able to develop mobile applications that are consistent with your other marketing platforms?

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Free Resource: Content Audit Template

The goal of a content audit is to understand the current state of your website content, i.e. what content is relevant, what can be merged with other content and what can be safely removed. You can then analyze the information and organize the content based upon  your users feedback, industry trends and site analytics. Theoretically, it seems a very simple process, but in practice, conducting a site audit can be a messy exercise if you don’t have a plan in place. Some reasons to conduct content audits include:

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3 Free Image Tools Every Content Manager Can Use!

If you’re in charge of a blog, newsletter, social media or other content management, you know there are times when you need a little more than a nice stock photo to make the best impression. What about when you want to show off your new website’s awesome responsive design? Or need a custom graphic for your Facebook banner? Here are three totally cool — and FREE! — image tools that will help put the polish on your content!

PlaceIt

sanmita phone

Image with Sanmita website created with PlaceIt

This is a very cool tool — I can already think of dozens of ways to use it! PlaceIt creates product mockups and videos showing your images on device screens in beautiful, crisp stock photographs, which you can then download for use in your blog, newsletter, social media, etc. You can upload a product shot, or it will take a screenshot of your website. If your website is responsive, it will present the appropriate image on a desktop, laptop, tablet, or phone; and you can even choose a multi-image shot to demonstrate your site’s responsiveness. Super easy to use, with fabulous looking results.

Canva

CANVA

Blog Graphic created using Canva

Simple and fun to use, fresh designs, and the basics are cost-free! Choose from a whole range of templates which include handy items such as Facebook Cover, Twitter Post, Blog Graphic, and many more. Or use your own custom dimensions. It’s easy to play with their pre-formatted layouts, or get creative with tons of trendy backgrounds and text treatments. You can upload your own images, or select from their huge library of stock images for only a dollar. In just minutes you can have great looking, professional quality graphics to perk up your content.

Social Image Resizer Tool

SanmitaBlog-FB

Facebook Profile image created from Sanmita Blog using Social Image Resizing Tool

If you’re posting to different social media feeds, you know how frustrating it can be to ensure that your images are viewed correctly. Twitter uses a 2:1 ratio; Facebook likes images more square; Pinterest and Google+ are set up for vertical images. The Social Image Resizer Tool can save you a nice chunk of time: just upload your image, and select from the drop-down list of options and places you want to post the image; then move and scale to optimize your image for all the most popular networks, including Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and YouTube. You can also use your own custom dimensions as well.

Do you have a favorite tool or tip that you use for your website content or promotion? Let us know!

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