Personalized email messages always grab my attention. When a message pops up in my inbox reading, “We’ve missed you Alli. Come back soon.” or, “Alli, we thought you’d like to more information, ” it feels like the sender is speaking to me directly. Of course, I know these are automated responses. Still, I feel like someone is attuned to my needs. I will usually click on the links in these emails and revisit the website. Sometimes, I even complete a purchase I’ve been debating. For email marketers, these are successful exchanges.
I’m not alone in this behavior. New data shows the majority of recipients of personalized emails are more likely to take action. According to Harris Interactive, 81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.
Higher education friends, you could employ these strategies successfully as well.