Today, we’re talking Instagram and Snapchat. Photo sharing sites are incredibly popular with young social media users, and a picture can convey so much more than any text-based message. These 12 to 24 year old web users are the prospective students higher ed marketers are trying to reach. So don’t just tell them about your school — show them!
Young adults 18 to 24 years old are the most avid Instagram users, with 12.2 million of Instagram’s 50 million users falling into that age group. Instagram counts another 6 million users among teens 12 to 17 years old, according to new data from eMarketer.com. These 18 million Instagram users are the very prospective college and graduate students that your higher ed institutions wants to reach on social media.
Snapchat is the third most popular social media site with young users, trailing only Facebook and Instagram, according to a recent survey by Edison Research and Triton Digital. Snapchat doesn’t release specific data, but 46% of US teens and young adults ages 12 to 24 have used Snapchat, according to the Edison/Triton report. But the very nature of Snapchat presents marketing challenges. On Snapchat, photos or short videos (up to 10 seconds) are posted and then disappear once a user views the content.
So how can a university or college harness all this potential reach?