Across the U.S. and on college campuses, mobile use is exploding. Mobile is no longer the future — it is very much front and center. Now, new research offers some fresh ideas on which devices mobile users favor and what content they are seeking. This is valuable information for higher education web and IT staff.
College students, quite simply, can’t live without their smartphones. An overwhelming 89% of college students own smartphones, according to a new report from Ball State University. And the ownership has grown quickly. In 2009, about half of college students owned smartphones. The vast majority, 92%, use their phones to access social media, up from 49% four years ago. In addition, in 2014, 74% of college students used their smartphones daily to browse the Internet. Watching video on smartphones has become increasingly popular, with 82% of students reporting using their phones for video in 2014, compared to just 24% in 2009.
These figures offer a few lessons for higher education: