Coming Soon: New and Improved BTI Site

At Sanmita, we believe a good website can be made even better. That’s our mission with our partners at Cornell University’s Boyce Thompson Institute of Plant Research. We’re taking the BTI website and upgrading its look, content and web architecture. Our goal is to showcase BTI’s fine work and build on its research, education and innovation. The new website will accomplish that and more!

In just a few weeks, BTI will launch the revamped website. Behind the scenes, our team is upgrading the BTI website’s design, organization and its¬†informational architecture. We’re thrilled to share some sneak peeks of the new design. Working in concert with the BTI team, our goal was to streamline the website’s content and navigation, and create a user-friendly site that showcases the BTI’s work. The current BTI site is full of interesting¬†research and valuable information, but it can be challenging to navigate.

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Making International Connections

Higher education is increasingly an international affair. U.S. schools are eagerly growing their international enrollment, which adds diversity to the student body and, eventually, to its alumni. Competition for these foreign students is already fierce and, every school year, grows more competitive. A strong mobile product is key to reaching foreign students.  (Just in case we needed to give you another reason to be mobile-ready!)

Need some evidence? New data backs us up. In 2014, 28% of international students used mobile devices (that includes smartphones and tablets) to search the Internet, according to research by the Noel-Levitz firm. That figure shows steady growth from last year, when 17% of foreign students reported using mobile devices for web searching.


Specifically for higher education, 60% of international students surveyed said they looked at school websites on a mobile device. That’s in line with American students’ behavior. In 2013, 68% of American students said they looked at higher ed websites on smartphones or tablets, according to a recent Noel-Levitz report.

A university or college’s website is its key digital marketing tool and essential to recruiting, both domestically and internationally. Unlike many American students who go on college tours to visit potential schools, most international students enroll without ever visiting campus. Their experience with a school is shaped largely by their digital introduction.

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