We’ve been working with Wharton Studio Museum, a cinematic non-profit here in Ithaca, and came across an amusing post on their Facebook page that got us thinking. It was a meme that featured a quote attributed to Mary Pickford: “Adding sound to movies would be like putting lipstick on the Venus de Milo.”
Today of course, we laugh at such a short-sighted statement. But it’s also interesting to consider how reluctantly new technologies can come to be embraced.
Take for example, responsive mobile technology for websites. This is what allows a website to optimize it’s appearance and functionality in response to whatever device is being used for viewing, such as a laptop, tablet, or phone. Responsive design is all the buzz in the world of commercial web development, but it’s lagging in the non-profit world. As of 2014, 84% of non-profit donation landing pages are still not optimized for mobile use (according to Online Fundraising Scorecard).