Your website should be making tasks easier and more efficient — not slowing you down!
Yet this was exactly the problem facing our friends at the Cornell Alumni-Student Mentoring Program (CASMP).
The CASMP program fosters personal and professional relationships between enrolled students and alumni at Cornell University, with over 900 alumni and 2,000 students matched so far. Making an appropriate match requires not only collecting detailed information from applicants, but compliance with security protocols required by the university’s Risk Management Office. The cumbersome process involved an online registration form, answered with a personal reply and waiver form sent via postal mail. Signed waivers had to be returned to CASMP by mail, which were then scanned by an admin and delivered to the Risk Management Office. Missing signatures or errors on the forms, which were not uncommon, required a further round of personal follow-ups for corrections, again via mail. Variance in mail delivery and follow-through from applicants meant that the process typically took a couple weeks at best to complete, and in one case, almost two years! As a result of all the tedium and repetition involved in the application process, registration rates for the program were staying lower than expected.
Sanmita was asked to find ways to streamline the process and make it more efficient. Our expert team was able to quickly assess the site’s functionality and implement automated processes, resulting in dramatic improvements — here’s how we did it: