What Would Venus de Milo Say? The Importance of Mobile Design for Non-Profits

pickford quoteWe’ve been working with Wharton Studio Museum, a cinematic non-profit here in Ithaca, and came across an amusing post on their Facebook page that got us thinking. It was a meme that featured a quote attributed to Mary Pickford: “Adding sound to movies would be like putting lipstick on the Venus de Milo.”

Today of course, we laugh at such a short-sighted statement. But it’s also interesting to consider how reluctantly new technologies can come to be embraced.

Take for example, responsive mobile technology for websites. This is what allows a website to optimize it’s appearance and functionality in response to whatever device is being used for viewing, such as a laptop, tablet, or phone. Responsive design is all the buzz in the world of commercial web development, but it’s lagging in the non-profit world. As of 2014, 84% of non-profit donation landing pages are still not optimized for mobile use (according to Online Fundraising Scorecard).

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Have You Tried Our Free Responsive Site Tester?

Do you know how your website looks and performs on different mobile devices?

Sanmita offers a totally free, easy to use online app to test how your website appears across devices. But first, let’s talk about why you need to use it!

According to Microsoft, one half of all local searches are performed on mobile devices. And that trend is only increasing with the proliferation of smartphones and tablets. What does that mean for your website?

If your website isn’t functioning properly on mobile devices, you will lose customers and supporters. Checking mobile functionality has become a vital part of basic website maintenance!

Here’s what you should check your site for:

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Smart phones in the lead

Nearly two-thirds of all Americans now own smart phones and younger Americans are leading the way, according to new data from Nielsen. Among U.S. mobile phone users, 64% are using smart phone, according to a Nielsen report for June to August 2013.  That’s up from 61% penetration, which Nielsen reported for March to May 2013.

An overwhelming majority of younger Americans are using smart phones.

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Developing Your College Website as an Effective Marketing Tool

Just a couple of decades ago, marketing academic programs and recruiting students consisted of traditional methods of paid advertising, along with campus visits. Previously, for coverage, college recruiters relied on:

  • Paid ads in the industry publications
  • Ads in other print and electronic media
  • Campus visits

These tactics are still very powerful for college recruiters and officials to market their academic programs. However, the media landscape has changed substantially. Students are turning to search engines and social networks to gather information. There is a fundamental shift in the way people gather and digest information. People are searching, discussing, and recommending online. With this in mind, colleges need to understand and leverage this huge online opportunity to reach out to prospective students and their families. To tap this opportunity, they need to have a strong web presence in the form of their websites.

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