Engage With Your Web Visitors By Providing Interactive Web Elements

I recently attended a seminar with a variety of different presenters and topics. I was really excited about all the different workshops I’d chosen to attend, but at the end of the day, one really stood out from the rest. Unfortunately, it wasn’t in a good way!

All the workshops followed a somewhat similar formula: there was a presentation, followed by an activity, ending with sharing among the participants. All the workshops except for one, that is. In that workshop, the presenter simply gave a lecture without any interactivity or sharing. And despite dealing with a fascinating topic, the consensus was that particular workshop stood out as weak and boring in comparison to the others. Attendants felt that interactivity and sharing within their groups, on any level, made the workshops much more rewarding.

The appeal of interactivity is especially strong in the web world. Think about it: even little things like mouseover effects or drop-down menus somehow make your visit to a site just a bit more personalized and interesting, don’t they? And consider having the opportunity to express your opinion — whether in the real world or in the social media world, being able to express yourself makes a visit more meaningful, compared to just watching or listening, right?

So when one of our clients asked the other day if there were ways they could incorporate more interactive elements on their website, we were happy to help!

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Every Project Has A Story To Tell

Sanmita PortfolioWhen you’ve developed as many websites as we have, you can’t help but marvel at how each individual project presents a unique set of challenges, circumstances and achievements. Each one really does have its own story — and people love to hear stories!

An online portfolio is an excellent way to showcase achievements and build credibility with your users. Individual stories can take the abstraction out of your content and make it more relevant to your audience. And don’t forget SEO — external links always help to improve your rankings!

Take a little stroll through the portfolio section of our website, and click on an image to read the case history. Each is a little story about the particular issue or issues we had to address, and what we did to find a solution.

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Sanmita To The Rescue!

Imagine building a great website that attracts 99% of your business. The site is powered by a really nifty tool that beautifully showcases your products.

Now, imagine that the creator of that tool decides to pull the plug and remove it from the web entirely, effectively removing all your products from the internet? And just to make things interesting, you’re given only 30 days to find another solution and get it online?

Unfortunately, this is no imaginary situation!

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What You Need To Know About Landing Pages

Agway-Landing-FinalYou’ve probably heard the term thrown around here and there, but if you’re not a web wizard yourself, just exactly what is a landing page, anyway?

In a nutshell, a landing page is any page on your website where visitors can arrive, or land. More specifically, in marketing terms, a landing page is a web page created for a specific purpose, which isn’t integrated into the rest of your website. It’s not accessed via your website’s navigation — a visitor arrives via special invitation, such as a link in an email or social media post.

Landing pages are used to encourage visitors to take a specific action, rather than learn all about your organization or business. They’re often used to promote a sale, get visitors to sign up for something, attend an event, or donate money, for example.

Now, considering all the time that most enterprises put into developing a site, why would you want to go to the trouble of designing something different? Read more

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