Three Handy Content Creation Infographics

Content, content, content! By now you realize how content is vital to your website promotion and maintenance.

But where do you get all this content? How do you go about keeping your blog fresh, crafting irresistible email newsletters, and regularly sharing fascinating social media posts?

With all the different options to consider, just finding where to begin can seem overwhelming!

Fortunately, the web itself provides a gold mine of information that can help you create meaningful content.

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You Wrote That For Me?

Personalized email messages always grab my attention. When a message pops up in my inbox reading, “We’ve missed you Alli. Come back soon.” or, “Alli, we thought you’d like to more information, ” it feels like the sender is speaking to me directly.  Of course, I know these are automated responses. Still, I feel like someone is attuned to my needs. I will usually click on the links in these emails and revisit the website. Sometimes, I even complete a purchase I’ve been debating. For email marketers, these are successful exchanges.

I’m not alone in this behavior. New data shows the majority of recipients of personalized emails are more likely to take action. According to Harris Interactive, 81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.

Higher education friends, you could employ these strategies successfully as well.

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Get Ready for Better Email Marketing

Here at Sanmita, we’re constantly developing new tools to help our clients. One of our latest projects is an email marketing tool to help clients improve their enewsletters.  Email marketing is a cornerstone of most digital marketing plans. They are a way to promote your institution or business and a direct connection with potential clients. We want to help you do that more effectively.

The Sanmita team is developing a new email marketing tool that offers innovative ways to track effectiveness and conversion. And, of course, it is customizable and easy-to-use. We are testing it with clients in India, and, in the near future, we will roll this product out to our US clients.

Our email product offers innovative intelligence tools:

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We’ll Say it Again: Think Mobile

Mobile is on our minds daily at Sanmita. We know the majority of mobile consumers have smartphones and a growing number own tablets. That means they’re connected  wherever they go. We want our clients to be ready, either with responsive websites or mobile applications. We determined to maximize your marketing reach with social media and mobile marketing, including text and email campaigns. And we also can help measure your conversion, and evaluate what’s cutting through the clutter.

Next year, we want to push mobile even further. 2014 is expected to be a watershed in mobile web usage and social media. And means boundless new opportunities for digital marketing.

Just how big is mobile getting? The latest figures are striking.

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As Tablets Explode, Are You Ready?

When you look around, does it seem like everyone has a tablet computer?It isn’t your imagination. Tablet penetration is exploding and the robust growth is expected to continue into next year.

Worldwide, shipments of tablets climbed 54% from 2012 to 2013, with 184, 431 units shipping this year, up from 120,203 last year.

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Is Facebook Worth Your Marketing Dollars?

As marketers survey the social media landscape, Facebook seems an obvious choice for ad dollars. But a new survey says Facebook may be least effective use of your digital marketing budget. Given Facebook’s reach, it sounds dubious. After all, the social networking site boasts about 1.1 billion users worldwide. And Facebook says it has more than a million active advertisers including all of the Ad Age 100. But Facebook ranked last among digital marketers asked how satisfied they were with the business value of using 13 digital channels, including LinkedIn, Twitter and Google Plus. Read more

Recruiting Needs a Digital Refresh

As college admissions directors worry about enrollment, digital marketing is more important than ever. Young Americans — those tech-savvy teens that colleges are trying to reach — are heavy users of mobile and social media. That means higher ed marketers need fresh digital techniques to connect.

What has universities and colleges so worried? A recent survey shows that this year, only 41 percent of admissions directors achieved their new student enrollment goals as of May 1, according to the Inside Higher Ed “2013 Survey of College and University Admissions Directors conducted with Gallup Inc. research.

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Developing Your College Website as an Effective Marketing Tool

Just a couple of decades ago, marketing academic programs and recruiting students consisted of traditional methods of paid advertising, along with campus visits. Previously, for coverage, college recruiters relied on:

  • Paid ads in the industry publications
  • Ads in other print and electronic media
  • Campus visits

These tactics are still very powerful for college recruiters and officials to market their academic programs. However, the media landscape has changed substantially. Students are turning to search engines and social networks to gather information. There is a fundamental shift in the way people gather and digest information. People are searching, discussing, and recommending online. With this in mind, colleges need to understand and leverage this huge online opportunity to reach out to prospective students and their families. To tap this opportunity, they need to have a strong web presence in the form of their websites.

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