Engage With Your Web Visitors By Providing Interactive Web Elements

I recently attended a seminar with a variety of different presenters and topics. I was really excited about all the different workshops I’d chosen to attend, but at the end of the day, one really stood out from the rest. Unfortunately, it wasn’t in a good way!

All the workshops followed a somewhat similar formula: there was a presentation, followed by an activity, ending with sharing among the participants. All the workshops except for one, that is. In that workshop, the presenter simply gave a lecture without any interactivity or sharing. And despite dealing with a fascinating topic, the consensus was that particular workshop stood out as weak and boring in comparison to the others. Attendants felt that interactivity and sharing within their groups, on any level, made the workshops much more rewarding.

The appeal of interactivity is especially strong in the web world. Think about it: even little things like mouseover effects or drop-down menus somehow make your visit to a site just a bit more personalized and interesting, don’t they? And consider having the opportunity to express your opinion — whether in the real world or in the social media world, being able to express yourself makes a visit more meaningful, compared to just watching or listening, right?

So when one of our clients asked the other day if there were ways they could incorporate more interactive elements on their website, we were happy to help!

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Grow Your Supporters! Integrating Newsletter Signup On Your Website

WateringAIf you’re in charge of your nonprofit’s email newsletter, you’ve probably given some thought as to how you can grow your list of subscribers.  And that’s important, because working to increase the number of your supporters should be done on a routine basis.

But before jumping into specific techniques about how you can increase the number of people signing up for your nonprofit’s email newsletter, it’s important to first consider the issue of spam.  If you believe people won’t mind you adding them to your email list without their knowledge simply because you’re doing good things in the world, consider this what lawyers would call your “notice of dissuasion:”  plain and simple, you should NEVER add people to your email newsletter without them knowing. It’s a big no-no for all kinds of good reasons, but that’s not what I want to focus on today.

The next thing to know is that when it comes to email lists, size actually isn’t the most important thing to consider! If you have a huge email list filled with thousands of people who don’t care about your cause and delete every email you send, your email efforts will be a waste of time.

The goal is not simply to grow your list — it’s to grow the number of people in your community that you engage with on a regular basis.  To grow the number of supporters with whom you’re routinely maintaining relationships.  To grow the number of people that give their time or money to support your organization.

But where do you find those kinds of email addresses?

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