Making the Right Mobile Choices

Here at Sanmita, we’ve been thinking a lot about mobile solutions. Mobile offers opportunities to reach users anytime — as long as they have a smartphone or tablet with them (which most people do these days). And we know they want straightforward design and easy navigation. They want all the features of a desktop site, but tailored for smaller screens.

Ever tried to view a desktop site on your mobile device? It is incredibly frustrating. The content is difficult to read and navigation. Users constantly need to zoom.  But responsive websites make this seamless, adjusting the content to any size screen.

To provide a glimpse of just how important mobile-friendly sites are, Sanmita is building a free tool where you can see how a website looks on a smartphone, tablet and desktop.

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Recruiting Needs a Digital Refresh

As college admissions directors worry about enrollment, digital marketing is more important than ever. Young Americans — those tech-savvy teens that colleges are trying to reach — are heavy users of mobile and social media. That means higher ed marketers need fresh digital techniques to connect.

What has universities and colleges so worried? A recent survey shows that this year, only 41 percent of admissions directors achieved their new student enrollment goals as of May 1, according to the Inside Higher Ed “2013 Survey of College and University Admissions Directors conducted with Gallup Inc. research.

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Why You Need Better Mobile Products Now

Are you mobile products as sophisticated as your website? Answer honestly. If not, you better make improvements — and fast. Smartphone and tablet usage in the US is soaring and marketers need to be ready with mobile apps and responsive websites.

The latest figures show 74% of U.S. mobile phone users now own smartphones, up from 58% in 2012, according to research firm Frank N. Magid  Associates.

Tablet penetration is climbing quickly too. Among mobile consumers, 52% now own tablets, up from 33% last year.

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Sales of New iPhones Soar

Just three days after launching its newest iPhone models, the upgraded iPhone 5S and lower-priced iPhone 5C, Apple says it has sold a record 9 million new phones. Apple says demand for the 5S model outpaced supply and many online orders will be shipped in coming weeks.

Among the new features in the 5s: an improved A7 64-bit chip, an eight megapixel iSight camera and Touch ID, fingerprint technology to unlock the phone (no more forgetting your passcode). The 5C comes in five colors — pink, yellow, blue, green and white — and also features in the newest iSight camera.

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Smart phones in the lead

Nearly two-thirds of all Americans now own smart phones and younger Americans are leading the way, according to new data from Nielsen. Among U.S. mobile phone users, 64% are using smart phone, according to a Nielsen report for June to August 2013.  That’s up from 61% penetration, which Nielsen reported for March to May 2013.

An overwhelming majority of younger Americans are using smart phones.

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Developing Your College Website as an Effective Marketing Tool

Just a couple of decades ago, marketing academic programs and recruiting students consisted of traditional methods of paid advertising, along with campus visits. Previously, for coverage, college recruiters relied on:

  • Paid ads in the industry publications
  • Ads in other print and electronic media
  • Campus visits

These tactics are still very powerful for college recruiters and officials to market their academic programs. However, the media landscape has changed substantially. Students are turning to search engines and social networks to gather information. There is a fundamental shift in the way people gather and digest information. People are searching, discussing, and recommending online. With this in mind, colleges need to understand and leverage this huge online opportunity to reach out to prospective students and their families. To tap this opportunity, they need to have a strong web presence in the form of their websites.

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Designing for the Best Possible Mobile Experience

Image via Unsplash

In recent years, desktop Internet usage has fallen while mobile usage has increased. Last year, Google confirmed that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” If you think the Internet is big, mobile is 10x bigger. Did you know that Google won’t show your website in mobile searches if it isn’t mobile-friendly? But, what does “mobile-friendly” actually mean. In this post, we’ll take a closer look at how to design for the best possible mobile user experience of your site

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