In higher ed digital communications, mobile usage is a very hot topic. We know an overwhelming number of young Americans rely on their smartphones and tablets for web browsing. Last year, 97% of students have visited a university or college’s website on a mobile device, according to 2014 Social Admissions Report by Chegg, Zinch, and Uversity. And yet, many schools aren’t making the grade.
According to the survey, two-thirds of students said their experience with schools’ mobile sites was “challenging” or “just ok”. They are demanding mobile sites that are easy to navigate and contain the most useful information. So how can higher education institutions improve? We have a few ideas: