The “Millennial” generation, born 1976-1994, has been called the most researched generation in history. The well-documented habits and attitudes of these children of the baby boomers are the driving force behind the way businesses and organizations have conducted their marketing for years.
But there’s a new generation starting to take center stage — Generation Z — and while most aren’t yet legal to drink, they are already demonstrating distinct differences in their outlook and choices compared to Millennials.
No matter what your business or organization does, it’s time to get to know Gen Z!
This handy infographic from Marketo encapsulates the trends that are defining America’s youth, who make up over a quarter of the population.