Three Handy Content Creation Infographics

Content, content, content! By now you realize how content is vital to your website promotion and maintenance.

But where do you get all this content? How do you go about keeping your blog fresh, crafting irresistible email newsletters, and regularly sharing fascinating social media posts?

With all the different options to consider, just finding where to begin can seem overwhelming!

Fortunately, the web itself provides a gold mine of information that can help you create meaningful content.

Read more

Developing Your College Website as an Effective Marketing Tool

Just a couple of decades ago, marketing academic programs and recruiting students consisted of traditional methods of paid advertising, along with campus visits. Previously, for coverage, college recruiters relied on:

  • Paid ads in the industry publications
  • Ads in other print and electronic media
  • Campus visits

These tactics are still very powerful for college recruiters and officials to market their academic programs. However, the media landscape has changed substantially. Students are turning to search engines and social networks to gather information. There is a fundamental shift in the way people gather and digest information. People are searching, discussing, and recommending online. With this in mind, colleges need to understand and leverage this huge online opportunity to reach out to prospective students and their families. To tap this opportunity, they need to have a strong web presence in the form of their websites.

Read more

Talk to us!

We'd love to hear from you.