Website Accessibility: What You Should Know

The average adult spends nearly 20 hours per week on the Internet

The accessible web means that people with disabilities can perceive, understand, navigate, interact with, and contribute to the web. This encompasses all disabilities that affect access to the Web, including visual, auditory, physical, speech, cognitive and neurological disabilities. But web accessibility also benefits others, not just those with disabilities, including people with “temporary” disabilities such as a broken arm, older people with changing abilities due to aging.

The Americans with Disabilities Act (ADA) was enacted in 1990. Its effects are visible in nearly every public space in the form of disabled parking, ramps as alternatives to stairs, Braille signage, and more. Although the need to provide disabled people with reasonable accommodations has been a civil rights issue for decades, one important public space – the Internet – has been largely overlooked up until now.

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Mega Menus

Navigation has always been a design problem for large websites. Mega drop-down menus are a growing trend in web design that structures navigation choices through layout, typography, and sometimes icons.

 

Mega menus can greatly improve navigation and usability on sites that involve a lot of pages or products. With mega drop-down menus, a visitor can see all their choices at once. For bigger sites with many features, regular drop-down menus typically hide a lot of your site’s content. You can scroll, but this becomes confusing and hides a number of choices at any given point in the navigation process. Mega menus show everything at a glance and through grouping, allows your visitors to visualize the relationships among items on your site. CSS-only dynamic drop-downs are possible, but they don’t offer mouse over/out latency or work in every browser.

 

While mega menus can make it easier for users to find the information they’re looking for deep within a site, a vast number of links can also overwhelm some visitors. Mega menus can help streamline the navigation process by allowing you to group menu items. Chunk options into related sets using concise, yet descriptive labels for each group. Try not to offer huge groups of options that require a lot of time to scan. At the same time, don’t make the groups so small that the menu has an overabundance of groups that your users have to spend time understanding.

 

Just because you can put everything in a mega menu doesn’t necessarily mean you should. The standard usability guideline to “keep it simple” also applies to mega menus. Avoid GUI widgets and other interface elements that involve a lot of interaction. Mega drop-downs are temporary – They appear on hover or click so shouldn’t replace dialog boxes, which should be used for more complex interactions. Even though mega menus have the room to support many options, it’s best to try not to overload your users.

 

From a design standpoint, mega menus can look great and allow you to further express your brand’s personality and creativity. These drop-down menus are a design canvas! They eliminate unnecessary scrolling and offer additional elements such as typography, icons and tooltips to help guide users to the content they came for.

 

Mega menus are common on e-commerce sites because they typically include many categories of products. They’re also useful on other large websites where fewer clicks should be necessary to get to a specific page. Mega menus allow visitors to reach the content they’re looking for no matter where they are on your site.

 

Your site may benefit from a mega menu if:
  • You manage a large number of products (eCommerce sites like REI)
  • You publish and manage a lot of content (content aggregators and news sites like Reuters)
  • You have complex service offerings requiring a lot of supporting content (large association sites, higher education sites like Cornell, government sites like The White House)
  • Your site is information-oriented, diverse, and you offer a lot of long-form web copy

 

You probably don’t need a mega menu if:
  • Your site is small without too much content (small businesses, restaurants)
  • You have fewer pages and focused content
  • Your site is dedicated to a singular function, such as a tool or online calculator

 

Be warned: The increased ability to navigate a site will come at a tradeoff on the SEO front. Too many navigation links in a mega menu may dilute your site’s overall page rank. Google assigns a PageRank score based on the number and quality of links pointing to a webpage. A site’s internal link structure transfers PageRank throughout the site. When you distribute a site’s PageRank in a “broad” way, you dilute the page’s ability to rank competitively in the SERPs. Sites with weaker trust and authority metrics will suffer more than established sites with strong authority and trust metrics. Shoot for 100 links or less, but keep in mind that there are occasions where the SEO hit will be worth it.

 

Navigation has a huge impact on your website’s usability and appearance, so make sure you have the right menu for your site’s content, layout and visitors. This article features several free and premium WordPress plugin options that can help you create a responsive menu, or make your existing navigation compatible with mobile devices.

 

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Three Handy Content Creation Infographics

Content, content, content! By now you realize how content is vital to your website promotion and maintenance.

But where do you get all this content? How do you go about keeping your blog fresh, crafting irresistible email newsletters, and regularly sharing fascinating social media posts?

With all the different options to consider, just finding where to begin can seem overwhelming!

Fortunately, the web itself provides a gold mine of information that can help you create meaningful content.

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Is Facebook Worth Your Marketing Dollars?

As marketers survey the social media landscape, Facebook seems an obvious choice for ad dollars. But a new survey says Facebook may be least effective use of your digital marketing budget. Given Facebook’s reach, it sounds dubious. After all, the social networking site boasts about 1.1 billion users worldwide. And Facebook says it has more than a million active advertisers including all of the Ad Age 100. But Facebook ranked last among digital marketers asked how satisfied they were with the business value of using 13 digital channels, including LinkedIn, Twitter and Google Plus. Read more

Developing Your College Website as an Effective Marketing Tool

Just a couple of decades ago, marketing academic programs and recruiting students consisted of traditional methods of paid advertising, along with campus visits. Previously, for coverage, college recruiters relied on:

  • Paid ads in the industry publications
  • Ads in other print and electronic media
  • Campus visits

These tactics are still very powerful for college recruiters and officials to market their academic programs. However, the media landscape has changed substantially. Students are turning to search engines and social networks to gather information. There is a fundamental shift in the way people gather and digest information. People are searching, discussing, and recommending online. With this in mind, colleges need to understand and leverage this huge online opportunity to reach out to prospective students and their families. To tap this opportunity, they need to have a strong web presence in the form of their websites.

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