Attention marketers: Social media marketing should top your to-do list for 2014. Mobile usage is exploding and social media commands a large share of time on mobile devices. That means fresh opportunities to develop social media strategies and expand your reach.
Just how rapidly is mobile use growing? In the U.S., adults will spend an estimated 1:03 per day on tablets in 2014, up from 40 minutes per day in 2013 and just 20 minutes per day in 2012. Smartphone usage jumped dramatically too, to an estimated 1:07 per day in 2014 from 43 minutes per day in 2013 and 22 minutes per day in 2012, according to eMarketer.com.
Meanwhile, online computer time is tapering off, down to 2:19 per day in 2014 from 2:27 per day in 2013 and 2:33 in 2012.
Social media is the top activity on these mobile devices. In 2014, social media will command 28.4% of smart phone usage and 19% of tablet usage.
To increase social media marketing, think of fresh ways to engage your users.