Cal Poly partnered with Sanmita with the goal of creating a new admissions-focused website which was fully responsive and presented information through a vibrant and engaging theme. This overhaul of the CalPoly’s ViewBook site provided the University with a new opportunity to boost community engagement and more effectively bring their message and branding to potential new students.
- A primary concern was to develop and implement a fully custom WordPress theme which would provide a dynamic frontend and an easy-to-use backend.
- Cal Poly wanted to provide their users and potential applicants with a clean and straightforward way to explore the various majors and programs available.
- During past projects, Cal Poly had experienced some difficulty with timely deployment of deliverables.
- Sanmita worked with Cal Poly to ensure stakeholders’ vision of a vibrant, easily updateable, and engaging site highlighting the University’s branding motto of “Learning by Doing” as well as the unique opportunities provided by Cal Poly.
- In order to streamline site user engagement in the case of prospective students, Sanmita developed an interactive component which allowed users to follow intuitive prompts from dropdown menus to discover areas of study that may be of interest to them. This tool allowed for users to search for specific majors if they had one in mind and would show information related to the major to help users get a sense of the field while also affording the site managers a clear and painless process to add new majors or update existing ones.
- Finally, Sanmita lent their considerable expertise in site and general project deployment to Cal Ploy for this partnership, and was able to deliver a stunning site on time while also responding to evolving needs and stakeholder decisions.
The new Cal Poly Viewbook site was rabust, fully-featured, and a collaboration between the two creative teams of the University and Sanmita. Sanmita’s knowledge and expertise supplemented that of the Cal Poly team, allowing for rapid and responsive development of a fully mobile-friendly and accessible site.
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