Racker is nonprofit that supports the special needs community through counseling, therapy, educational academic services. Clinical services and therapies, educational therapies, (occupational support, speech, language), as well as behavioral and financial support.
The scope of the project was to design a new logo creating a new color palette and to build a website customized to their needs. While they had an existing website, they needed to get more out of it. They especially needed a way to promote their vision through a more cohesive message designed to promote fundraising and strengthen communications and community outreach.
- Deep dive discovery process was needed in order to formulate a plan and create a sense and feel of the direction of their branding, logo, and website
- Manual communications and other outdated operations consumed staff and faculty time and needed automation
- The school’s events needed to be highlighted, organized, and easily accessed
- The community of parents and alumni needed a place to connect and communicate
- Needed a special section for alumni donations and special events
Sanmita conducted a thorough discovery process that allowed the team to gain a clear understanding of the school’s history, culture, mission, etc., so they could develop their marketing strategies, new branding and logo, and a user-friendly customized website.
The website needed to work well with all members of their staff and community so that they could retrieve information, access content and form stronger communications which strengthened and elevated engagement and participation.
- Increased community presence through activities and targeted engagement.
- New branding and logo design resulted in a clean, polished and professional feel that was well received.
- Special sections organized student spotlights, forms, applications, calendar of events, and creative content.
- Special parent portal was created to strengthen communications among community members, faculty, and staff
- Sanmita recommended website content to keep users engaged such as blogs, links, and other special interest resources
- Increased website traffic with seamless user engagement
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