Tulane University
School of Public Health and Tropical Medicine
SPHTM has been a leader in public health for more than 100 years with a global view throughout history. The school pursues research locally throughout the South as well as in 76 countries. As the first tropical medicine school in the US, there is extensive study of vector-borne diseases, with ongoing research in malaria, dengue, Ebola, and several neglected tropical diseases. Now the University is actively responding to the 2019-2020 outbreak of COVID-19. Researchers in the School of Public Health and Tropical Medicine, School of Medicine, National Primate Research Center, and Science and Engineering are addressing the disease on several fronts, from immediate response and containment, modeling to anticipate the disease spread, to development of a vaccine and treatments against the virus.
KEYSTONES:
Website Upgrade and Redesign, Information Architectural Development, Expedited Schedule
WEBSITE:
Business Need
The Tulane School of Public Health needed a brand-new homepage design that was responsive across mobile and tablet devices. The school’s communication department sought a modernized digital presence that would better reflect the institution, and partnered with Sanmita to update their site.
Key Challenges
The project began with a single directive: build a new homepage. With minimal budget for new images or visual assets, our team had to rely on resourcefulness to create impact without overspending. Adding to the challenge, leadership’s preferred design inspiration—American Airlines—clashed with the organization’s established brand limitations. The timeline was set at six weeks, shorter than the eight weeks proposed by competing vendors.
Solution
Sanmita built on its prior work with Tulane’s central communications team. We worked closely with the school’s communications lead to clarify expectations and translate leadership’s design vision within brand and technical constraints. Our team created the homepage design, optimized for mobile and tablet, and delivered XHTML code that could be implemented on any CMS. At the time, the site ran on CommonSpot.
Results
- Delivered a responsive homepage within the six-week timeline, overcoming skepticism and exceeding expectations
- Provided a modern design that aligned with leadership’s vision in adherence to brand guidelines
- Established a collaborative relationship with Tulane’s communications team for future projects, including potential Drupal migration in partnership with Acquia
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