What You Need to Know About Information Architecture

One of the biggest mistakes we see people make when it comes to their websites is not prioritizing information architecture. While the design aspects of a website are fun, glamorous, and ultimately vital to the success of your site, it’s important that you don’t jump straight to the design and forgo the important process of building a solid information architecture and understanding the purpose behind your site and its content.

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Improving Website Performance: A Site Manager’s Guide to Minimizing Downtime

Higher education institutions often have large, complex websites that cater to many audiences who depend on their successful performance: Faculty, students, prospective students, parents and the higher education community at large.

The importance of your institution’s website cannot be understated. The web is now mission-critical, meaning that if your web presence fails, your business operations suffer as well. For this reason, any downtime is an unwelcome hassle for anyone charged with managing the website.

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Drupal for Higher Ed: Reflections from the Fall 2016 Intern Team

For the past four months we’ve been working at Sanmita as marketing interns. In the second half of our internship, we focused exclusively on building Sanmita’s sister brand, DrupalAnswers. Over the course of our internship we have gained experience in market research, higher education website audits, video marketing, the creation of social media and blog posts, and content curation.

We also learned how to create an integrated content strategy across different platforms. Throughout the entire experience, we worked as a team to complete tasks and brainstorm strategy, which we believe led us to produce even greater results than we would have alone.

When we started this internship we had basic understanding of what exactly web development involves. We understood there were multiple facets to the development process but our grasp of the topic was limited to design and the aesthetic aspect of a site. Throughout our internship, we gained a fuller understanding of what truly encompasses web development.

We now know the importance of the discovery process and why research is a vital part of a website’s strategy and creation. For instance, conducting proper research influences the development of information architecture, which plays a major role in determining the success and organization of a site. As we completed audits of college websites, we also learned several other aspects that contribute to a site’s success, including accessibility, page speed, mobile-friendliness, and how easy it is to navigate through the website’s content. One of our favorite quotes found during our research sums up what we learned perfectly:

“Pretty things can be useless, and ugly things can be useful. Beauty and quality are not always related.” ― Abby Covert, How to Make Sense of Any Mess: Information Architecture for Everybody

Essentially, good design rests upon a solid foundation.

Since our company focuses on higher education institutions, we spent a lot of time researching best practices for mission critical sites. Without a doubt, we agree that Drupal is the best CMS for higher education. Drupal is powerful, flexible, and is built to handle the complexity of a higher education site– even the White House chooses Drupal as their go-to CMS. As we’ve learned, Drupal is the best option when stability and scalability are vital to the project, or if it requires close attention to detail and unique customization. An added benefit of Drupal is that most of their extensions and ways to customize the site are free of charge – perfect for higher ed institutions that might be working on a tight budget.

Now with just a week left in our internship, we feel that we have gained experiences that we can apply in the future. One of our favorite parts of the internship was having the opportunity to work on the company’s integrated online marketing strategy. We strategized and executed ways to drive traffic to the website and blog posts through social media, demonstrating the importance of consistent messaging across all platforms. Another aspect of this internship that we were thankful for was being able to see the full lifecycle of the projects we worked on. We were involved in each step of the way, from start to finish. This was a unique experience that we have not received elsewhere. Overall, the skills and experiences we have had working at Sanmita are invaluable to us and will affect the way we will grow as marketers.

 

 

Is Drupal Secure?

It’s essential that you have security at the forefront of your website projects to keep your data and visitors safe.

ARE YOU AT RISK?

Most websites only need to worry about automated security attacks. These kind of attacks have a very low success rate, but they still happen. High risk websites have to worry about someone trying to actively hack their site. Usually this happens because of a few reasons:
  • Your website has information worth stealing (ex. ecommerce site with membership records)
  • Your website has a lot of visitors
  • Someone wants to shut your website down

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