Drupal for Higher Ed: Reflections from the Fall 2016 Intern Team

For the past four months we’ve been working at Sanmita as marketing interns. In the second half of our internship, we focused exclusively on building Sanmita’s sister brand, DrupalAnswers. Over the course of our internship we have gained experience in market research, higher education website audits, video marketing, the creation of social media and blog posts, and content curation.

We also learned how to create an integrated content strategy across different platforms. Throughout the entire experience, we worked as a team to complete tasks and brainstorm strategy, which we believe led us to produce even greater results than we would have alone.

When we started this internship we had basic understanding of what exactly web development involves. We understood there were multiple facets to the development process but our grasp of the topic was limited to design and the aesthetic aspect of a site. Throughout our internship, we gained a fuller understanding of what truly encompasses web development.

We now know the importance of the discovery process and why research is a vital part of a website’s strategy and creation. For instance, conducting proper research influences the development of information architecture, which plays a major role in determining the success and organization of a site. As we completed audits of college websites, we also learned several other aspects that contribute to a site’s success, including accessibility, page speed, mobile-friendliness, and how easy it is to navigate through the website’s content. One of our favorite quotes found during our research sums up what we learned perfectly:

“Pretty things can be useless, and ugly things can be useful. Beauty and quality are not always related.” ― Abby Covert, How to Make Sense of Any Mess: Information Architecture for Everybody

Essentially, good design rests upon a solid foundation.

Since our company focuses on higher education institutions, we spent a lot of time researching best practices for mission critical sites. Without a doubt, we agree that Drupal is the best CMS for higher education. Drupal is powerful, flexible, and is built to handle the complexity of a higher education site– even the White House chooses Drupal as their go-to CMS. As we’ve learned, Drupal is the best option when stability and scalability are vital to the project, or if it requires close attention to detail and unique customization. An added benefit of Drupal is that most of their extensions and ways to customize the site are free of charge – perfect for higher ed institutions that might be working on a tight budget.

Now with just a week left in our internship, we feel that we have gained experiences that we can apply in the future. One of our favorite parts of the internship was having the opportunity to work on the company’s integrated online marketing strategy. We strategized and executed ways to drive traffic to the website and blog posts through social media, demonstrating the importance of consistent messaging across all platforms. Another aspect of this internship that we were thankful for was being able to see the full lifecycle of the projects we worked on. We were involved in each step of the way, from start to finish. This was a unique experience that we have not received elsewhere. Overall, the skills and experiences we have had working at Sanmita are invaluable to us and will affect the way we will grow as marketers.

 

 

Introducing Generation Z – Under 20 And Coming On Strong

The “Millennial” generation, born 1976-1994, has been called the most researched generation in history. The well-documented habits and attitudes of these children of the baby boomers are the driving force behind the way businesses and organizations have conducted their marketing for years.

But there’s a new generation starting to take center stage — Generation Z — and while most aren’t yet legal to drink, they are already demonstrating distinct differences in their outlook and choices compared to Millennials.

No matter what your business or organization does, it’s time to get to know Gen Z!

This handy infographic from Marketo encapsulates the trends that are defining America’s youth, who make up over a quarter of the population.

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