Website Content Audit – Intake Form

Name *E.g. John Doe

Email Address *E.g. john@doe.com

Website *E.g. http://www.example.com

List of key pages to be audited *What are the top 10 pages that are most relevant to the website success?

Project Goals

What are your expectations from this project? *List 3-5 goals you would like achieve from this project?

Why are you undertaking this project now? *E.g. We are planning to redesign our website and would like to audit our site content.

What metrics can you use to define the success of this project? *E.g. getting critical feedback on navigation.

What are your primary goals for the website?E.g., increase conversions, improve engagement, enhance navigation, or simplify content.

Who is your target audience?Demographics, preferences, and needs.

What actions do you want users to take on your website?E.g., sign up, make a purchase, or download resources.

What do you think works well on your website?Specific pages, features, or design elements.

What do you think needs improvement?Pages, content, or user flows that may frustrate users.

Have you received feedback from users about the website?Insights from surveys, reviews, or usability testing.

Is the content aligned with your brand voice and messaging?Does the tone and language reflect your brand values?

Are there specific pages or sections that drive the most traffic?Analytics insights on high-performing content.

Are there pages or sections with high bounce rates or low engagement?Understanding underperforming areas.

Do you have any outdated or irrelevant content?Areas where updates or rewrites may be needed.

Is the navigation structure clear and intuitive?Are users finding what they need quickly?

Is your content accessible to all users?Considerations for accessibility standards like WCAG.

Does your website content work well on mobile devices?Responsive design and mobile usability.

What are your current KPIs for the website?Metrics such as bounce rate, time on page, or conversion rates.

Are there specific tools or platforms you use to track performance?Google Analytics, heatmaps, or SEO tools.

Are there competitors or websites you admire? Why?Understanding what they find appealing or effective.

What industry trends or user behaviors should we account for?Ensuring the audit aligns with market expectations.

What new features or functionalities would you like to add?Interactive tools, videos, or e-commerce capabilities.

Do you have a content plan or calendar in place?Assessing readiness for ongoing improvements.

What is your timeline and budget for the content updates?Prioritizing audit recommendations based on constraints.