November 20, 2013 debbie.m

We’ll Say it Again: Think Mobile

Mobile is on our minds daily at Sanmita. We know the majority of mobile consumers have smartphones and a growing number own tablets. That means they’re connected  wherever they go. We want our clients to be ready, either with responsive websites or mobile applications. We determined to maximize your marketing reach with social media and mobile marketing, including text and email campaigns. And we also can help measure your conversion, and evaluate what’s cutting through the clutter.

Next year, we want to push mobile even further. 2014 is expected to be a watershed in mobile web usage and social media. And means boundless new opportunities for digital marketing.

Just how big is mobile getting? The latest figures are striking.

In 2014, mobile web browsing is growing steadily, with 162.9 million US smartphone owners using their phones for mobile browsing, up 13.7% from 2013, according to new data from eMarketer.

(Total mobile phone usage will grow to 250.6 million, up just 1.6% from last year.)

In social media, mobile growth is robust too. Overall social media mobile is expected to jump 17.9% next year to 117.7 million users. Facebook’s mobile users is forecasted to reach 115.2 million, up 16.1% from 2013. And Twitter’s mobile users will climb to 32.7 million next year, up 16.7%. Twitter says that 8 in 10 users access its network via mobile devices.

Keep these figures in mind when you’re planning 2014 digital marketing budgets. If you need guidance, we can help. Sanmita has more than 10 years experience with web solutions for higher education, and we have the expertise to help lead your planning and execution.

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