Drupal Users: Pay it Forward

Attention Drupal community: The new Drupal Technology Partner Program will match Drupal experts with users needing help with Drupal tools, services and third-party software.

The program gives Drupal experts a chance to promote their skills and their business, and gives Drupal users easier access to problem solving.

The Drupal Association says the new program is inspired by feedback from the Drupal community.   “One consistent theme that came up during our research was the need for information about tools and third-party software that can help Drupalers build even better sites,” the Association said.

Technology Partners will be companies or individuals who can aid the Drupal community, and annual fees range from $2,500 (silver level) to $15,000 (platinum level) . The fees will support Drupal.org improvements.

So what do Technology Partners get in return?

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Developing Your College Website as an Effective Marketing Tool

Just a couple of decades ago, marketing academic programs and recruiting students consisted of traditional methods of paid advertising, along with campus visits. Previously, for coverage, college recruiters relied on:

  • Paid ads in the industry publications
  • Ads in other print and electronic media
  • Campus visits

These tactics are still very powerful for college recruiters and officials to market their academic programs. However, the media landscape has changed substantially. Students are turning to search engines and social networks to gather information. There is a fundamental shift in the way people gather and digest information. People are searching, discussing, and recommending online. With this in mind, colleges need to understand and leverage this huge online opportunity to reach out to prospective students and their families. To tap this opportunity, they need to have a strong web presence in the form of their websites.

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